THE POWER OF PAPER

For this Art Direction II project, I was tasked to bring a digital landscape back to paper. In this Hinge campaign, couples who met on the app could receive a gift box as a thank you for using the app. Playing off of Hinge's tagline- "the dating app meant to be deleted"- the gift box will essentially destroy itself upon being unraveled, similarly to the little hinge icon that gets destroyed (deleted) in many of Hinge's ads. The inside of the box contains a customisable love letter, a discount to door dash and paper Hinge roses.