THE VELVET COLLECTIVE

As part of my Art Direction II class we worked on a prompt from the Young Ones Club for Creativity for Velveeta. My partner and I did a collaboration between Velveeta and Urban outfitters, creating a line of clothing and furniture that reflects Velvet's bright red and yellow colors. We created a launch party inviting multiple food and fashion influencers to draw attention to the new collection, featuring sweaters, pants, and golden shell velvet couches.